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Category: Business & Career
Whether you're writing a memo to a co-worker or a sales letter for a major marketing campaign, good writing skills can make the difference between producing the desired response or getting your message tossed into the circular file.
The first step is to get your thoughts down on paper, without worrying about whether it's worthy of a journalism award. Next, read it over carefully to ferret out spelling and grammatical errors. Most word processing programs have tools to help you do that. Another crucial checkpoint is to make sure your thoughts flow logically from sentence to sentence and paragraph to paragraph. Your transitions should be smooth, not abrupt or choppy.
When you've completed the first draft, take another look at it from the perspective of your intended audience. Is it clear, concise, and easy to follow? People generally have a limited attention span, so don't use 100 words to say something that you could have said, just as effectively, in 80. There's almost always the opportunity to make a message leaner and less verbose.
Another major way to make your writing easier to read is to avoid long, drawn out sentences that go on for ever, but don't really seem to focus on one or two ideas, but instead, sound disorganized and rambling, if not downright ungrammatical! Commas often help to separate phrases and thoughts, but the best tactic is to just break up a lengthy sentence into two easier-to-digest sentences.
Finally, tailor your message to the interests and background of your audience; and do your best to weed out redundancy, hackneyed cliches, jargon that might not be understood, and statements that are painfully obvious.
While there are many pitfalls to communicating effectively, your best strategy is to start where you stand, and keep refining your words until you're satisfied with the final product.
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